TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television 후후티비 접속 formats, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stat